Unveiled: winning logo design soon to be displayed on all EU organic produce - La Treizième Étoile: A blog on EU politics
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Unveiled: winning logo design soon to be displayed on all EU organic produce

Monday, 8 February 2010
The European Commission has this morning unveiled the logo that from July 1st will be obligatorily displayed on all pre-packaged organic products that have been produced in EU.

The "Euro-leaf" design, shown below, by Dusan Milenkovic, a student from Germany, gained 63% of the overall vote and displays the EU stars in the shape of a leaf set against a green background. The straightforward and easily-recognisable logo depicts two clear messages: those of nature and Europe.

The winning Euro-Leaf design (Photo: European Commission)From 1st July 2010, the organic logo of the EU will be obligatory on all pre-packaged organic products that have been produced in any of the EU Member States and meet the necessary standards.

It will however be optional for imported products and other private, regional or national logos will be allowed to appear alongside the EU label. The organic farming regulation will be amended in the coming weeks to introduce the new logo into one of the annexes.

"I'm delighted that we now have a fresh EU organic food logo," said Mariann Fischer Boel, the outgoing Commissioner for Agriculture and Rural Development. "This exercise has raised the profile of organic food and we now have a logo which everyone will be able to identify with. It's a nice elegant design and I look forward to buying products carrying this logo from July this year."

Approximately 3,500 logo designs were submitted for consideration and the best three logos in the eyes of the expert jury were subjected to an online vote which ended on 31st January. More than 130,000 votes were cast online with the "Euro-Leaf" by far the most popular design.

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