To appreciate the work of West Country born Damien Hirst
one does require a particular taste, so perhaps then it is fitting that the internationally renowned artist has designed a psychedelic label for a special limited edition 20-year-old Somerset Cider Brandy being launched to celebrate its recent award of EU PGI protected status
Hirst’s involvement in the celebrations is reportedly the result of a promise he once gave to the daughter of Julian Temperley, a cider brandy producer at Burrow Hill cider farm, who spearheaded the four-year long campaign with MEP Sir Graham Watson to regain its protected status
“Ten years ago Damien Hirst promised Alice that he would do a label for us and the matter was duly forgotten about,
” he explained in the Western Morning News
. “Then at her fashion show this year she reminded him of his promise and the box is the result and we are using it to celebrate the PGI.
"This is a huge gift from him. He is a very good fellow.
The 500 special edition bottles each cost £85, of which £5 will go to charity, and can be purchased through their online shop
One bottle, Mr Temperley said, will be given to Sir Graham Watson
for the "enormous debt
" they owe him for his help in securing PGI status.
Labels: Graham Watson